The House of Gucci has got a separate Instagram-account @guccibeauty, which is going to tell about novelties of cosmetics. But as long as there is not a single advertising post, and instead of tubes and vials-pictures of great artists with portraits of beauties and handsome, dressed in fashion of his time. Each post includes a short story about the painting – famous journalists, art critics and artists are invited to write these texts.

The idea of creating a virtual art gallery dedicated to beauty belongs to Alessandro Michele, the creative director of the Gucci brand. It is assumed that the more illustrations will be posted on the page, the more obvious will be the idea: there is no standard of beauty-there is only an eternal dialogue on this topic.

There are only 28 works in the Beauty gallery, but it is clear that the authors of the blog do not intend to restrain themselves either temporarily or geographically. There are Egyptian Yankees-on Fayoum portraits, which are more than two thousand years old. And a girl who paints her lips in 2018. The Court lady, written in the style of Shanghai painting. and a simple Latin American with a bouquet of velvet.

• Portrait of a court lady. Mid-19th century. Unknown artist. Shanghai School
• Felipe Santiago Gutierrez. A woman with Velvet. 1876

There are only a few male portraits. But the gender issues in the blog are also going to explore: in particular, to pay attention to how male artists record on the canvas male representation of the female ideal of an era.

“Each portrait is an exchange of views between the artist and his subject. A man’s view can be a way of consumption or control over his purpose, presenting to women unattainable expectations, which are imposed by the society “,-write on the website of the fashion brand in the material. Presenting a new art blog.

Portrait of Georgiana, Duchess of Devonshire 1787, 127 × 101.5 cm

Bright Crystal. Young woman sitting behind the dressing table Compuulis morelse 1632

Portrait of Zhenshhinylui Questionnaire 1890

A woman from Constantinople-Leon Jerome 1876

Portrait of Georgiana, Duchess of Devonshire 1787, 127 × 101.5 cm

Bright Crystal. A young woman sitting behind a dressing table with a morelsetnew blog is not the first time that Gucci turns to art. Thus, to advertise the spring-Summer collection of 2018, the Spanish artist Ignacio Montreal made for the brand illustrations inspired by the paintings “couple Arnolfini” by Jan van Eyka and “Garden of Earthly Delights” by Jerome Bosch.

Poster advertising campaign 2018. Source: Gucci Twitter account. In addition, the Gucci House regularly finances projects to preserve and restore the Italian cultural heritage. For example, recently with the participation of the brand were restored and presented to the public tapestries Cosimo de Medici. 

Fansh-Industry in general actively cooperates with cultural institutions. House Fendi restored the Trevi fountain in Rome and finances the research project of the Institute of Caravaggio, designed to separate the originals of genius from fakes. And the brand Louis Vuitton has a whole fund, which is engaged in art projects: publishes books, supports art criticism and holds grandiose exhibitions-one of the so became an exhibition of masterpieces collected by collector Sergei Shchukin.
Author: Natalia Kandaurova. Main illustration: Louis Questionen. Portrait of a Woman (fragment). 1890